Building Your Reputation Bank Account - Infrastructure ：建立你的声誉的银行帐户-基础设施.pptVIP

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Building Your Reputation Bank Account - Infrastructure ：建立你的声誉的银行帐户-基础设施.ppt

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Building Your Reputation Bank Account - Infrastructure ：建立你的声誉的银行帐户-基础设施

Building Your Reputation Bank Account 2010 Fleet Safety Council Conference October 23, 2010 Presented by: Tricia Hellingman, APR, C.Dir. “We can afford to lose money – even a lot of money. We cannot afford to lose reputation – even a shred of reputation.” - Warren Buffett Companies are increasingly realizing that reputation may be their most important asset. Reputation is: Another Definition It is the result of what you do, what you say and what other people say about you. Some Interesting Researchby The Reputation Institute Online survey of 26,000 consumers in G8 countries asking them to rate the reputation of 39 countries in different categories. Live 1. Canada 2. Switzerland 3. Australia 4. Sweden 5. Denmark Work 1. Switzerland 2. Australia 3. Canada 4. Sweden 5. Norway Buy 1. Switzerland 2. Sweden 3. Germany 4. Canada 5. Japan Invest 1. Switzerland 2. Sweden 3. Canada 4. Australia 5. Norway Visit 1. Canada 2. Australia 3. Switzerland 4. Italy 5. Spain Canada’s Most Respected Businesses The Top 10 Canadian Companies With the Best Reputations 1. Tim Hortons 2. Jean Coutu 3. Bombardier 4. Yellow Pages 5. Rona 6. Saputo 7. Canadian Tire 8. Research in Motion 9. Metro 10. Westjet Why is Reputation so Important? Benefits of a Strong Reputation Customer preference Ability to charge a premium Positive employee morale Recruitment advantage Increased employee productivity responsibility Support from regulatory agencies Support in times of controversy What Makes a Corporate Reputation 1. Ethics 2. Employees/workplace 3. Financial performance 4. Leadership 5. Management What Makes a Corporate Reputation Cont’d 6. Social responsibility 7. Customer focus 8. Quality 9. Reliability 10. Emotional appeal Building Your Reputation Bank Account …in Case of an Emergency Withdrawal How to Build Your Reputation Bank Account Ensure you always do the right thing Offer superior customer service Commit to excellent employee relations Treat suppliers fairly wit