传统节日文化在电子商务中的应用.docVIP

传统节日文化在电子商务中的应用 摘要 随着电子商务的不断发展，它的应用也越来越广泛，而我国传统文化也是历史悠久，应该得到很好的传承和保护。本文以我国传统文化节日在电子商务中的应用为出发点，阐述将电子商务这种新兴的应用方式与传统节日相结合后，会不会提高我国传统节日的关注度；并研究这种新兴应用方式带来的问题，针对这些问题提出相应的对策。 本文第一章是概述，主要包括对电子商务这一新兴应用方式的介绍，以及将传统节日文化与电子商务相结合的研究意义；在第二章，本文主要对现阶段在电子商务有哪些应用，并就这些应用着手研究在电子商务中，传统节日文化有哪些应用空间；第三章，本章重点举出传统节日文化在电子商务中的应用的几个案例进行分析，以便更好的理解电子商务对传统节日文化所发挥的作用；第四章，本章着重分析传统节日文化在电子商务中应用的过程中，出现的一些问题以及提出一些解决对策；在文章最后，对整篇文章进行总结，并展望传统节日文化在电子商务中应用的未来情况。 关键词：传统节日 电子商务 案例分析 未来展望  Abstract With the continuous development of electronic commerce, it is becoming more and more widely applied, based on the traditional culture festival in the application of e-commerce in China as a starting point, this paper will e-commerce this new way of application combined with traditional festivals, will raise awareness of our country's traditional festivals; And study this way of emerging application problems, put forward the corresponding countermeasures to solve these problems. In this paper, the first chapter is an overview, mainly including introduction to this emerging e-commerce application mode, and combines the traditional festival culture and e-commerce research significance; In the second chapter, this article mainly discusses the present what are the applications in electronic commerce, and is working on the application in e-commerce, the traditional festival culture what are the application of space; The third chapter, this chapter, the key point of traditional festival culture in the application of electronic commerce several case analysis, in order to better understand the role of e-commerce to the traditional festival culture. The fourth chapter, this chapter focuses on analysis of traditional festival culture in e-commerce in the process of application, some of the problems and puts forward some countermeasures; At the end of the article, summarizes the whole article, traditional festival culture in e-commerce application future. Keywords：Traditional festivals The electronic comm