贸英语函电课件unit2.pptVIP

Revision 1. 2. 3. 4. 5. 6. 7. 8. 9. A) B) Unit 2建立业务关系Establishment of business relations 学习目标 熟悉建立业务关系信函及回复信函的写作步骤 掌握建立业务关系信函的常用语句 了解获取商家信息的渠道 Introduction To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. No customers, no business. Channels through which information can be obtained: 1. Advertisements 2. Exhibition and trade fairs 3. The market investigations 4. Trade directories of various countries and regions 5. Comments by business connections 6. Web/consultancy 7. Commercial Counselor’s Office 8. Chamber of Commerce 9. Banks 10. Business visit abroad 例子 Dear Sirs, Thank you for your cooperation in our business. At present, we keenly want to enlarge our trade in various kinds of tyres, but unfortunately not many proper customers are found in South China. Therefore we shall be obliged if you will kindly introduce to us some of the most capable and reliable tyre importers in your district. We are looking forward to your early and favourable reply. Yours faithfully, 写作步骤 一、说明客户信息来源，即如何取得对方的资料 We have obtained your name and address from … /Having obtained your name and address from …, we are writing you in the hope of establishing business relations with you. We learn from …that you are engaged and well experienced in the line of … 二、言明去函目的，即与对方建立业务关系的意愿 We are willing to enter into business relations with you. 三、本公司介绍 We are experienced in pushing the sales of light industrial products. 四、产品介绍。 如果我们已经知道客户有明确的需求，比如需要某某服装，那么我们会s选取某某服装进行具体的推荐性介绍，反正就是针对客户需求的特定介绍；如果我们只拿到客户的名片，不太清楚客户的需求，那么我们就把公司经营产品的整体情况，如质量标准，价格水平，打样速度、交货速度等作为笼统的介绍。 五、结尾句，一般我们在开发信的末尾会写上一两句希望对方给与回应的语句。 We look forward to your early reply/your early reply is appreciated. 例子 Dear Sirs, Through the