雅思阅读实战训练模拟试题(九)雅思阅读实战训练模拟试题(九).docxVIP

智课网IELTS备考资料雅思阅读实战训练模拟试题(九) 摘要： 为了帮助考生们更好地复习雅思考试，小马过河网雅思频道为各位考生整理了雅思阅读实战训练模拟试题(九)，供考生们参考使用，更多雅思阅读辅导请继续关注小马过河网雅思频道。 下面 小马 过河网 雅思 频道为大家整理了 雅思阅读 实战训练模拟试题(九)，供考生们参考，以下是详细内容。 ★How a Frenchman is reviving McDonalds in Europe A. When Denis Hennequin took over as the European boss of McDonalds in January 2004, the worlds biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining. One exception was France, where Mr Hennequin had done a sterling job as head of the groups French subsidiary to sell more Big Macs to his compatriots. His task was to replicate this success in all 41 of the European countries where anti-globalisers favourite enemy operates. B.So far Mr Hennequin is doing well. Last year European sales increased by 5.8% and the number of customers by 3.4%, the best annual results in nearly 15 years. Europe accounted for 36% of the groups profits and for 28% of its sales. December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly. C.Mr Hennequins recipe for revival is to be more open about his companys operations, to be “locally relevant”, and to improve the experience of visiting his 6,400 restaurants. McDonalds is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American. Mr Hennequin says he wants to engage in a dialogue with the public to address these concerns. D.He introduced “open door” visitor days in each country which became hugely popular. In Poland alone some 50,000 visitors came to McDonalds through the visitors programme last year. The Nutrition Information Initiative, launched last year, put detailed labels on McDonalds packaging with data on calories, protein, fat, carbohydrates and salt content. The details are also printed on tray-liners. E.Mr Hennequin also wants people to know that “McJobs”, the