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Kerry Logistics Global Network- Business Philosophy - Why do we need a global network? KL’s Vision “To be the leading 3PL in Asia” Definition of “Asia” Intra Asia To and from Asia KL’s market positioning “One Asia, One Company, One Solution” “Asia Based, China Focus, Global Network” Target market: Regional Accounts with China Focus Definition of “Regional Accounts” Companies perform following activities in Asia Multi-country/Location SOURCING Multi-country/Location MANUFACTURING Multi-country/Location RETAILING End-to-end multi-location logistics needs Demand driven “Globalization” + Lower Int’l transportation cost with mega size aircraft and vessels + Internet ? Regional Needs ASEAN + China ? 2 billion population FTZ China: “Factory of the World” + the world’s “Biggest Market” One “shot” benefits multi KL countries/offices Once on board, the client is firmly locked in More sophisticated SC ?Higher profit margin Economy of scale Higher entry barrier Kuok Group’s strong foundation in Asia/China 1st Tier Network Self-owned presence in Asia (home base) Self-owned presence in strategic overseas locations e.g. Acquired Trident in UK in 2002 KFI China Sea Exp to UK (2003 2004 excluding KEAS, 2005: 411 TEU ex KEAS) 2003 13,058 TEU 2004 17,071 TEU (+31%) 2005 19,284 TEU (+13%) e.g. Kerry-Salvat JV formed in Dec 2005 KFI Group Spain Route Sea Tonnage (include KEAS, exclude EAS Spain) 2005 Jan – May: 2,386 TEU 2006 Jan – May: 3,702 TEU (+55%) Remark: Self-owned = 100% or equity JV 1st Tier Network Strategic Alliance – Exclusive Agency Lynden in USA, Canada, Puerto Rico and Mexico Copex in Holland Belgium for airfreight only Jenkinson in Ireland KFI HQ is extremely cautious in “EXCLUSIVE” commitment Rest of the world – Non-exclusive Agency e.g. S. America, Middle East, Africa… KFI’s Agency Network is still GREEN Upgrading changes are expected 2nd Tier Network Alliance with carriers 3PL e.g. CMA CGA, CCNI/Agunsa, Wincanton 3rd Tier Network 4PL co-op. for tappi
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