2015GLACEAU VITAMINWATER IMC PLAN V9.0推广传播计划.pdf

2015 GLACEAU VITAMINWATER IMC PLAN PROPOSAL PREPARED BY DREAM WORKER COMMUNICATIONS CONTENT  BRIEF OVERVIEW  CELEBRITY PLAN  JOB TO BE DONE  DIGITAL PLAN  OBSTACLE CHALLENGE  MEDIA PLAN  TARGET AUDIENCE ANYLSIS  SALES STRATEGY  COMMUNICATION IDEA  APPENDIX  COMMUNICATION STRATEGY • PROMOTION GIFT RECOMMEDATION  BUDGET ALLOCATION • CROSSOVER STRATEGY • VCR PLAN • DESIGN PART WHAT WE HAVE ON THE TABLE TONE OF COMMUNICATION ： International, Trendy, High Quality, Colorful, With a smart humor, Appeal to young audience CHANNELS ： Online Ad, Social Media, Influencer Seeding Events, Crossover Promotion, Advertorials, Etc. KEY MARKETS : Shanghai, Beijing, Hangzhou, Nanjing, Guangzhou, Shenzhen, Chengdu, Changsha and Chongqing IMC THEME: