2015Helan Mountain Brand Opportunity Exploration 品牌报告方案.pptx

;;Research conducted ;Research data are collected from 400+ high quality mainstream websites and weibo, covering 30000+ discussion boards which containing enormous discussion content of Mainland netizens. ;;;BRAND OPPORTUNITY ANALYSIS;Drinking Occasion;Drinking Occasions;新年 New Year;Drinking Needs Consumer Segmentation;Indulgence;Need States;Need States;Need States;Need States;Need States;Need States;Need States;Need States;Indulgence;Consumer Segmentation;Consumer Segmentation;Consumer Segmentation;Consumer Segmentation;;;Consumer Portrait;南人北相的豪爽女汉子，爱美剧、爱旅行，微胖身材丝毫不影响她对甜食的爱好。她走南闯北的经历让她在各种人际关系之中游刃有余，擅长通过红酒来营造气氛，同时自己也能陶醉其中。不论是节庆、宴会还是工作晚餐，只要红酒在手，就能宾主皆欢。; 年轻的海外女留学生，健身教练，喜欢宠物、旅游、时尚。居住???海外的她十分注重工作与生活的平衡，崇尚享受当下。 她不论是对自己还是对生活都有着很高的要求。平日工作时积极努力提升自己，周末的时候也会好好放松，有时驱车郊游，有时与两三好友一起享受美食与红酒，有时也会去夜店来上一整晚的狂欢。;;年轻一代的美容养生达人，在繁忙的都市之中保持随遇而安的慢节奏生活态度，追求健康与自然。时常亲手调制果蔬饮料，敷敷面膜，泡泡茶喝喝酒，身心都受益。红酒是她日常生活中养颜保健的秘密武器，每天睡前小酌一杯或是索性用红酒泡个脚，保证一夜好眠又美容养颜。;爱好旅行摄影与时尚的文艺青年，同时也是面临一定工作与生活压力的工薪白领。天秤座的他内心敏感却又很顾及别人的感受，压力和苦闷独自承受。红酒、香烟、美剧、薯片……下班了只要有这些，工作、烦恼、忧愁都能忘记。睡前闷一口红酒是他应对失眠与工作压力的最好调剂。;内心仍在成长的九零后，不断适应着职场与人生的无常。擅长歌舞的她成为了公司年会部门节目的总导演，刚刚工作不久还在熟悉业务，种种压力让这个女孩时常忍不住哭泣。她时常通过红酒来舒缓、释放情绪，让她得以在压力中仍旧做那个活泼可爱、爱好歌舞的女孩。;Indulgence;Competitor Audit;ChangyuChina’s representative to the world of international wine; ChangyuProduct line;ChangyuCommunication;Great WallCreating new traditions from old traditions; Great WallProduct line;Great WallCommunication;Grand DragonThe natural taste of organic;Grand DragonCommunication;DynastyBegin your own Dynasty; DynastyProduct line;DynastyCommunication;Dragon SealWine with time honored Chinese traditions ;Grace VineyardThe wine for a select few; Grace VineyardProduct line;Grace VineyardCommunication;Jacob’s CreekThe Authentic Australian Wine Experience; Jacob’s CreekProduct line;Jacob’s CreekCommunication;CastelCastel is the gateway to refinement and culture; CastelProduct line;CastelCommunication;Carlo Rossi The best selling import wine in Asia;Competitor Audit S