2015MWC SH策划案-2015WMC SH MarCom Close-out Report.pptx

2015WMC·SH MarCom Close-out Report;;;Target-Orientated;Target-Orientated;Target-Orientated;;;Media-Internet? the Vertical;Media-Internet? the Vertical;Media-Internet?the Vertical;Media-Internet ? the Vertical;Media-Internet ?the Vertical;Media-Internet?the Vertical;Media-Internet?the Various;;Media-Mobile clients;Info-stream Ad.;Half-screen Ad. in content page;Focus Pics.;Media-Mobile clients;;Abundant Resources: 400million active wechat clients--a potential sending volume, above 2million qualified public accounts, billions of times of promoting per day. Overwhelming coverage of every industries like games, FMCG, internet services, education, E-business. Precise Focus: in-depth develop Wechat users personality, portrait their image，precise focus on the targeted users, efficiently increase view volume. Smart control: Smart bidding, pay per virtual effect, control budget and maximize profit. Loop-service: thru public platform, magnify advertiser value, extend to online payment and membership marketing and ect.;;Media-Social Media?KOL;Media-Social Media?KOL;Media-Social Media?KOL;Media-Social Media?KOL;Media-Social Media;Media--Social Media;Media-Outdoor Media;Via Media;;MWC·SH Special Journalist;MWC·SH Special Journalist-case study;MWC·SH Special Journalist;Time Span: It took 11 month to recruit the “island caretaker”. However, the special journalist for MWC needs to go Barcelona next March, time is tight in recruiting. Budget: Sponsored by Tourism Queensland, the “Island caretaker”marketing has sufficient budget and its ad. can be promoted in global influential media. With a limited budget, we can spread our event to target people only on relevant media.;MWC·SH Special Journalist--Bridge;MWC·SH Special Journalist-Candidate;MWC·SH Special Journalist- Early stage ;MWC·SH Special Journalist—mid-stage;MWC·SH Special Journalist—mid-stage;MWC·SH Special Journalist—Mid-stage;MWC·SH Special Journalist-Post Phase;MWC·SH Special Journalist- Onsite Reporting;MWC·SH Specia