新兴公司如何应对侵权.ppt

Startup Metrics for Pirates:AARRR! Startonomics BeijingBeijing, China - June 2009;Startup Metrics for Pirates;50 Slides + 30 Min = Crap.;Dave McClure;Personal Investments (2004-2008);Professional Investments (2009);Web 2.0: Hell Yes, Good Times.;The Startup Metrics Religion;Minimize TOTAL time through the loop;There’s much more…;Q: What’s My Business Model?;AARRR!: 5-Step Startup Metrics Model;Just Gimme the GOOD Metrics. Users, Pages, Clicks, Emails, $$$...?;3 Core Models:biz model, conversion dashboard, mktg channels;Role: Founder/CEO;The 1Business Model (Users + Conversions + Priorities);TeachStreet Metrics v1:Eye Chart Madness;TeachStreet 1Business Model:Teachers Students;TeachStreet: 45-day Claim Rates(Seattle, Portland);Role: Product / Engineering;Optimize 4 Happiness (both User + Business);Discover MeaningKeywords, Images, Call-to-Action;Example Conversion Dashboard(note: *not* actuals… your mileage may vary);Role: Marketing / Sales;Example Marketing Channels;MAARRRketing Plan;One Step at a Time.;Summary;Links Resources;Appendix;Startup Metrics; W;ActivationWhat do users do on their first visit?;ActivationWhat do users do on their first visit?;;Startup Metrics; W;Cohort Analysis: Distrib of Visits over Time Rate of Decay Effective Customer Lifecycle Retention Methods Automated Emails * Track open rate / CTR / Quantity RSS / News Feeds * Track % viewed / CTR / Quantity Widgets / Embeds * Track impressions / CTR / Quantity;Example Retention Goals 1 - 3+ visits per month 20% open rate / 2% CTR High deliverability / Low spam rating Long customer life cycle / Low decay Identify fanatics and cheerleaders Retention Tips Email is simple and it works BUT make unsubscribe easy 80% subject line / 20% body text ACTUALLY 99% subject line / 1% body text Fanatics = virality + affiliate channel (bloggers?);RetentionHow do users come back? How often?;;Startup Metrics; W;AcquisitionWhere are users coming from?;AcquisitionKeyword Vocabulary;AcquisitionW