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【商务英语】企业管理大纲(中英)
Management
What Is Management 什么是管理
Management Functions 管理职能
Organizational Structure 组织结构
Management Levels 管理层次
Managerial Roles 经理人角色
Management Skills 管理技能
Management is…Getting work done through others——Efficiency and Effectiveness
Management
the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
A central person must coordinate the work activities of others to achieve organizational objectives.
The Four Management Functions
Management Functions
Classical Management Functions Updated Management Functions
Planning Controlling
Organizing Leading Making Things Happen
Meeting the Competition
Organizing People,Projects, and rocesses
Leading
Planning (计划)
Planning defines where the organization wants to be in the future and how to get there.
1) defining goals for future organizational performance
2) deciding on the tasks and use of resources needed to attain them.
3) A lack of planning, or a poor planning, can hurt an organizations performance.
Directional plan: flexible plans that set out general guidelines.
Specific plan: plans that are clearly defined and leave no room for interpretation
SWOT analysis a planning to identify:
Organizational Strengths and Weaknesses
Strengths: manufacturing ability, marketing skills
Weaknesses: high labor turnover, weak financials
Environmental Opportunities and Threats
Opportunities: new markets
Threats: economic recession, competitors
The forms of planning
1)strategic (long-range) planning
2)Tactical (short-range) planning
operational planning: (运营规划) work standard, schedules
3)Contingency planning
Planning your life and career
Have you planned for your college study (tactical) and your future career (strategic)?
Effective planning helps an organization adapt to change by identifying opportunities and avoiding problems .(find an example in real life)
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