〖促销管理实务〗课程标准.doc

《促销管理实务》课程标准 一、是一门研究销整体活动及其发展规律的学科，它是一门融合了市场营销学和学的原理、思想和方法的新型的交叉性的边缘学科。是的一门课和其它各专业的一门选修课本门课程的任务就是要使专业的学生在掌握市场营销基本原理的基础上，进一步了解销的特殊性所在，特别是要了解我国主要营销特点，了解我国中的前沿和热点，并能够进行策划和管理。本门课程主要是对学生进行理论和帮助学生做到理论和实践相结合，对我国现存的问题给予科学分析和研究，提高学生分析问题和解决问题能力。培养基础扎实、知识面宽、实践创新能力强应用型人才的人才定位，结合办学特色和优势，培养厚基础、宽口径、强能力、高素质的人才，将体现市场营销学和交叉融合的《》作为本校专业的课考试成绩由成绩期末考试成绩组成。成绩包括课堂讨论、课程实、等。 期末考试主要采取、参考教材[1]《》，主编，出版社，200[2]《》，主编，出版社，200[3]《》，主编，出版社，[4]《》，主编，出版社，[5]《》，主编，出版社，200[6]《》，主编，出版社，2002011-7-15 of the contract must be /; Seven or one copy of the contract, each contract form, contents and elements; VIII, master/slave contract and complete specification interface, contract number. 5.9 other provisions the Bank supports risk managers, accompanied by professional risk management, such as account managers handle the pre-loan investigation, contracts and other key sectors. Risk managers and other professional accompanied by risk managers, account managers are still subject to these measures (procedures) for the fulfilment of duties, qilu Bank risk managers, risk managers, in accordance with the administrative procedures (trial implementation) called for duties. Risk management risk managers and other professional personnel involved in handling, account manager with double handle. 6. the credit policy of the Bank to support capital uses reasonable and sufficient source of repayment, parties of good credit personal loans. As described in the Banks credit policy, marketing advice, business management and other documents. 7. process description and control business processes including personal loans loan application, acceptance and investigation, risk assessment and review, loan approval, Contracting, loan origination, loan payments, credit administration and loan recovery and disposal after nine stages. Process input for receipt of the borrowers application, the output of the process for loan recovery. Process description and control of specific requirements are as follows: node operation flow control point 1