经试卷A及答案.docVIP

石家庄铁道学院2008-2009学年第学期期末考试（本大题共小题，每小题分，共分）（本大题共小题，每小题分，共分）Countertrade Screening Generic market Clustering techniques Consumer value Positioning Fad Product life cycle Staples Unsought products 三、单项选择题（本大题共小题，每小题分，共分）Which of the following is the BEST example of management thinking during the production era? A) The more salespeople we have, the more we can sell. B) We need to work hard to sell the product to our customers. C) We need to find what the customer wants. D) If we produce a good product, customers will find us and buy it. E) Production provides form utility and marketing pro