江苏职业体育俱乐部治理现状与优化策略研究.docVIP

江苏职业体育俱乐部治理现状与优化策略研究 杨国庆 陶新 马兆森 赵丽 南京体育学院 江苏高校哲学社会科学优秀创新团队 江苏省体育局 X 关注成功！ 加关注后您将方便地在 我的关注中得到本文献的被引频次变化的通知！ 新浪微博 腾讯微博 人人网 开心网 豆瓣网 网易微博 摘????要： 运用文献资料法、实地调查法和逻辑分析法等, 对江苏省现有职业体育俱乐部的法人结构、运行机制和管理运营现状进行研究。结果发现:江苏省职业体育俱乐部治理呈现出准职业化、依赖企业风险投资、管理粗放、赛事产品和服务水平不高等特征。职业俱乐部虽然已经在形式上实现了与省体育局的分离, 但仍存在着双方权利归属问题模糊、单一股东或一股独大的现象突出、俱乐部不具备独立实施职权的能力和市场开发能力较为薄弱等问题。应进一步明确政府和俱乐部责权利的边界;加快转变政府职能, 推动政府治理能力创新;完善多元化的投资机制;提升俱乐部运营能力和服务水平。 关键词： 职业体育俱乐部; 治理现状; 优化策略; 作者简介：杨国庆 (1964-) , 男, 江苏南通人, 副研究员, 硕士, 研究方向为体育人文社会学。 收稿日期：2017-10-19 基金：江苏高校哲学社会科学优秀创新团队项目《江苏体育产业经济与管理研究》, 项目号:2017ZSTD024 Research on Situation of Management of Jiangsu Professional Sports Club and Its Optimization Strategy YANG Guoqing TAO Xin MA Zhaosen ZHAO Li Nanjing Institute of Physical Education; Jiangsu Sports Bureau; Abstract： Adopting documentary analysis, field investigation and logical analysis, the essay focus on the corporation structure, operational mechanism and governance status of the existing professional sports club of Jiangsu province.Studies reveal that professional clubs of Jiangsu province has presented the feature of quasi-professionalism, dependence on risk investment, extensive management, low-level competition products and services.Although the exciting clubs have already achieved the separation of the Jiangsu Provincial Sports Administration, there are still some issues need to be solved.The rights distribution of the club and the Administration is still not clear.A single shareholder or a dominant phenomenon was outstanding, which lead to the deviation from the corporate governance for corporate governance structure of separation of powers.The marketing capability of the clubs management department cannot suits the current situation.The paper suggests to clarify the rights between the club and the Administration, speed up the transformation of government function, motivate the innovation of the governance ability, improve the diversified investment mechanism and enhance the level of club operati