南昌工程学院水文化宣传活动的改进对策研究——基于问卷与SEM分析.docVIP

南昌工程学院水文化宣传活动的改进对策研究——基于问卷与SEM分析 李昌彦 南昌工程学院工商管理学院 南昌工程学院江西省水安全与可持续发展软科学研究基地 X 关注成功！ 加关注后您将方便地在 我的关注中得到本文献的被引频次变化的通知！ 新浪微博 腾讯微博 人人网 开心网 豆瓣网 网易微博 摘????要： 纵观当前水文化教育研究, 案例分析多而实证研究少, 关注课程建设多于关注宣传及实践活动, 多聚焦于学校视角、而少关注学生的态度和行为。采用问卷调查南昌工程学院水文化宣传活动的现状和问题, 运用结构方程模型分析方法分析影响学生参与和认同的因素, 提出改进水文化宣传活动的建议:制定长期活动规划, 开展活动效果测评, 指导水文化宣传活动工作;改进组织方式、扩大活动覆盖面和影响力, 丰富活动形式、提升趣味性、实用性和时效性;加大宣传力度、实施精准宣传;同时注重专业教学中水文化知识和情怀的培养, 让学生充分感受到水文化的价值和魅力, 激励学生主动参与水文化活动。 关键词： 水文化宣传活动; 认同度; 结构方程; 改进对策; 作者简介：李昌彦 (1984-) , 女, 博士, 讲师, licyan@126.com. 收稿日期：2017-02-18 基金：江西省艺术科学规划项目 (YG2014234) Improving strategy for water culture publicity activity in Nanchang Institute of Technology: based on questionnaire survey and SEM analysis LI Changyan School of Business Administration, Nanchang Institute of Technology; Abstract： The current water culture education research mainly focuses on case analysis, paying little attention to students attitude and behavior. In this paper, we first summarize the status quo and problems in water culture publicity activity based on questionnaire survey in Nanchang Institute of Technology. We then analyze the factors influencing students participation and acceptance of activities with structural equation model analysis. It suggests that we need to plan long-term activities, evaluate the effect of activities and provide more guidance for students; and that we need to enrich the form of activities, promote the fun to attract students to participate the water culture activities so that they may enjoy the activities. Meanwhile, the teachers should attach more importance to cultivating the students cultural sentiment in the process of passing on water culture knowledge, increasing students interest in water culture so that they have more passion for water culture activities. Keyword： water culture publicity activity; identification; SEM; improving strategy; Received： 2017-02-18 近年来, 我国在水文化教育实践进展明显, 尤其是2011年《水文化建设规划纲要 (2011—2020年) 》文件出台, 我国水文化教育进入一个快速发展阶段。江苏、浙江、广东等省的水利特色院校已将