至尊英语阅读资料之互联网专题第325集.pdfVIP

Internet articles 325 [8101]Selling Ebooks to China One of the hottest categories being sold to Chinese Internet users are books. This is not surprising when you consider that Chinas young generation is hooked on the Internet and they are searching for information. As proof, Xu Lin, one of Chinas major online book sellers reported that in 2007 alone, business was up by triple digits and profits rose in leaps and bounds. The brisk sales of books online have been attributed to more public access to the Internet in China and the availability of a wider selection of titles. Internet users spent their money on student teaching material, as well as on management, science and lifestyle titles. Problems with book sales On the average, a young buyer spends around USD $140 annually on books. This amount could go up if the following issues are addressed by online sellers: * Cost of delivery. Usually, the cost of ebooks is much lower than hard copy books sold at retail outlets. While buying online is perceived to be a money-saving activity, the cost of delivering the purchases to the buyers could turn out to be more than each books selling price. * Prompt delivery. A big hurdle to selling physical books online is providing timely delivery. This is even more true when the purchaser is in a remote location or small town. * Lack of confidence in books online description. Most Chinese buyers are cautious about making online purchases of items that cannot be reviewed first before buying. Some buyers complained that the product descriptions of books they bought did not reflect the actual contents of the books that they purchased. The inaccurate book descriptions have caused disappointment to some Chinese buyers while others bemoan the fact that they still have to go to the local bookstores in order to browse the contents of some books before making the purchase online. The E-books solution A possible solution to all three issues is in the sales of e-books.