工艺美术英语-unit5.pptxVIP

Product Design and Consumers ChoiceUnit 5 Reading APara.1Para.2Para.3Our understanding of design is affected by many factors.Consumers’ approval of a product depend on their visual conventions.The choice of product design will not challenge consumers’ preference.The text structurePara. OneAs consumers, our visual expectations about design are conditioned by all sorts of things. Fashion, television, newspapers, magazines, movies, computer graphics, telecommunications, transport, architecture, advertising…图表交通建筑电信Para. OnePara. OnePara. Onefactorsseveral…these and a number of other influences color our perception of the things with which we choose to surround ourselves, and cause us to “like” or “dislike” products.围绕，包围Para. Onebe conditioned by 取决于…/受到…的制约 (= be determined by/ depend upon)1. My spending is conditioned by my income.2. A persons behavior is often conditioned by his circumstances. Para. OnePerception1. the way that you think about sth.理解，看法;Whats your perception of the matter? My perception of the problem is quite different.2. to realizes or notices things that are not obvious.洞察力;Ross shows unusual perception.3. the recognition of things using your senses.感觉The drug changes perception.Para. TwoIt follows that the consumer acceptance of a particular commodity— a chair, a table, a lamp or whatever— will to some extent be dependent upon how well it agrees with visual and conceptual prejudices already imprinted on consumers by all sorts of other imagery.Para. TwoFor example, a young man faced with the task of choosing a chair to furnish a room may have already had his range of options limited by a range of preferences, such as his taste in cars and computers, magazines and films.Para. TwoThe chair does not have to “go” with any of these things in any interior design sense, but if his preference is for sleek, black, high-performance cars, professional-looking audio components, high-tech adventure films and fashionable style magazines, he is extremely unlike