英语写作:应用文写作2.7 Publicity Materials.ppt

英语写作:应用文写作2.7 Publicity Materials.ppt

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2.7 Publicity Materials Learning Objectives 1. Organization of publicity materials; 2. Differences between Chinese and English; 3. The language of advertising—toward more idiomatic expression; 4. Useful expressions and structures. Sample 1—An overview of Standard Chartered Bank Standard Chartered Bank An Overview Standard Chartered is the world’s leading emerging markets bank headquartered in London. Its businesses, however, have always been overwhelmingly international. It employs 28,000 people in over 500 offices in more than 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, United Kingdom and the Americas. The Bank serves both Consumer and Wholesale banking customers. The Consumer Bank provides credit cards, personal loans, mortgages, deposit taking activity and wealth management services to individuals and medium-sized businesses. The Wholesale Bank provides services to multinational, regional and domestic corporate and institutional clients in trade finance, cash management, custody, lending, foreign exchange, interest rate management and debt capital markets. As a focused and disciplined bank, we concentrate on our core businesses of Consumer and Wholesale Banking. Our roots lie in the emerging markets, where we have a strong and established presence. This gives us a unique knowledge, insight and understanding of these markets, which have unmatched growth potential. We remain committed to excellence in customer service, to delivering consistently superior performance and to building shareholder value. We recognise our responsibility to the countries and communities in which we operate. Our values are based on trust, teamwork, commitment and pride in this organisation. (From the Internet) Sample 2—A brief guide to Leeds University Business School LEEDS UNIVERSITY BUSINESS SCHOOL “The Best Investment You'll Ever Make” The Business School at Leeds University is among the most successful in Britain. Every year, some 2,

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