商业英语阅读-Unit One.docVIP

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商业英语阅读-Unit One

Unit One Text A Task One: Words to Know: fund [????] n. 资金;基金 v.支助, 投资 charity [????????] n. 慈善(事业), 施舍, 慈善团体 norm [????] n.标准, 规范 inferior [?????????] adj.下等的, 下级的, 差的, 次的, 自卑的, 劣等的 shoddy [?????] adj.翻制的, 以次充好的, 假冒的 n.赝品 shun [???] vt. 避开, 避免 unethical [?????????] adj.不道德的,缺乏职业道德的 boycott [???????] n. vt. 联合抵制, 联合排斥某国货物或与某国绝交 condemn [???????] vt. 判刑, 处刑, 声讨, 谴责 patronize [??????????] v. 资助, 光顾 profitability [???????????????] n.收益性, 利益率 voluntarily [????????????] adv.自动地, 自愿地;情愿地 implement [??????????] n.工具, 器具 vt. 执行, 实现 abstract [?????????] n. 摘要, 抽象 adj.抽象的, 深奥的, 理论的 vt.摘要, 提炼, 抽象化 monitor [???????] n. 班长, 监听器, 监视器, 监控器vt. 监控 Task Two: Read and Understand the Following Passage. Business and Social Responsibility Today more and more people believe that business should play an active role in improving society and solving social problems. For example, we expect that businesses will take care not to pollute the air we breathe or the water we drink. We also expect them to offer fair wages and employee benefits and to provide a satisfactory product or service at a reasonable price. Many companies recognize this and have stated publicly that they will act as good citizen. They support local arts, build parks, raise funds for charities, and try to put back some of their profits into the community that has their success possible. A good reason for businesses to be socially responsible is that society gives business organizations the right to exist. A social setting or environment, with its laws, customs, and other social and cultural norms, allows businesses to form and function. It is only right for businesses to participate in making the community in which they operate a better place. To be socially responsible also benefits businesses. In many cases, a company will make greater profits in the long run if it considers benefits to society. Customers actually vote for products and companies when they make a purchase. If a product is of g

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