精品GERM-WARFARE - The Bronx High School of Science.pptVIP

* INDOOR RESORTS CONCEPT: A RESORT IS A PLACE FREQUENTED FOR A SPECIFIC PURPOSE, A DESTINATION IN ITS OWN RIGHT. BY IMPLICATION, AN INDOOR RESORT IS CREATED TO COMPETE WITH THOSE TOURIST CENTRE WHICH HAVE THE ADVANTAGE OF A WARM AND PLEASANT CLIMATE IN A COVERED ARTIFICIAL ENVIRONMENT SEVERAL INDOOR CENTRES IN THE UK CENTER PARCS: RESIDENTIAL RECREATION 365 DAYS PER ANNUM IN A NORTH EUROPEAN CLIMATE. FEATURES: 300-400 ACRES OF WOODLAND AND WATER HIGH QUALITY BUNGALOWS CENTRAL COMPLEX OF SHOPPING, DINING AND RECREATION * INTEGRATED LEISURE COMPLEXES COMBINATION OF: RETAIL LEISURE ENTERTAINMENT CATERING ACCOMMODATION EXAMPLES: EDMONTON MALL TRAFFORD PARK FANTASY CITIES DEMAND AND SUPPLY TRENDS IN TOURISM PROF. Dr. N VANHOVE * Se ha se?alado que la demanda ha crecido, y de forma espectacular, pero con el aumento de los valores absolutos los incrementos se han reducido hasta el 4,2% calculado para el período 1990-2000. El a?o 2000 fue precisamente un a?o excepcionalmente bueno con nun aumento del orden del 7%. Los resultados de los fueron de muy distinto orden. ?Estamos en crisis? * * 3 * * * MARKET STRUCTURES AND ACCOMODATION GREAT DIVERSITY LARGE CHAIN HOTELS BUT HOLIDIDAY TOURISM IS MOSTLY FRAGMENTED WIDE RANGE IN QUALITY (CAMPING, TIMESHARE) FIXED CAPACITY: HIGH FIXED COSTS DRIVE OPERATORS TO ATTAIN HIGH OCCUPANCY RATES THROUGH SUCH DEVICES AS DIFFERENTIATION AND SEGMENTATION. THESE CHARACTERISTICS TEND TO INVOLVE ELEMENTS BOTH MONOPOLY AND OLIGOPOLY (e.g; LUXURY) * MARKET STRUCTURES AND TO IN USA AND IN EUROPE THERE ARE SOME LARGE PLAYERS; THEY CONTROL A LARGE SHARE OF THE MARKET LOW ENTRY COST FIERCE COMPETITION, LOW MARGINS ECONOMIES OF SCALE AND SCOPE THE DEGREE OF CONCENTRATION OF MARKET SHARE IN THE PACKAGE HOLIDAY SEGMENT SUGGESTS AN OLIGOPOLISTIC STUCTURE (REALITY IS MORE COMPLEX; NICHE PLAYERS) * MARKET STRUCTURES AND TA RELATIVE HIGH CONCENTRATION - FIRM WITH MULTIPLE OUTLETS ( IN UK 5 CONTROL A THIRD) SOME ARE INTEGRATED WITH TOS OR CARRIERS L