OnEnglishandChineseTrademarkTranslation英语专业毕业设计论文.doc

湖南第一师范学院 自考本科毕业论文 考籍号: 913610100090 姓 名: 彭蒙 题 目: On English and Chinese 指导教师: 陈友良 Trademark Translation 专 业: 英语（外贸方向） 联系电话: 地 址: 湖南长沙岳麓区枫林 邮 编: 410081 三路1015号09级 外语系商英1班 二O 一一 年 四 月 Contents Abstract I Introduction 1 Chapter 1 Characteristics of Trademarks 2 Chapter 2 Principles in Trademark Translation 3 2.1 Having Similar Meaning and Function 3 2.2 Paying Attention to the Difference Among Various Cultures and Make the Translation Domestic 3 2.2.1Adaptation to National Traits and Values 4 2.2.2Adaptation to Politics and History 5 2.2.3Adaptation to Extended Meanings of Words 5 2.2.4Adaptation to People’s Attitudes Towards Animals, Plants, and Numbers 6 2.2.5 Adaptation to Geographical Location 8 2.2.6 Adaptation to Religious Elements and Allusions 8 2.2.7 Adaptation to Age, Sex, and Race 9 2.3 Easy to Read and Remember, Brief and Novel 9 2.3.1 Transliteration 9 2.3.2 Free Translation 10 2.3.3 TransliterationMeaning Implication 11 2.3.4 Using Rhetoric 11 2.3.5 Keeping the Original Name 12 2.3.6 Coinage 12 Chapter 3 Problems of Trademark Translation 14 3.1 Application of Pinyin in Chinese Trademarks 14 3.2 Abuse of Literal Translation Literal 15 3.3 Disadvantages of Abbreviation 15 3.4 Ignorance of Cultural Differences and Taboos“Phoenix”is the symbol of“good luck”and“ideal” 16 Conclusion 17 Bibliography 18 Acknowledgements 19 On English and Chinese Trademark Translation Peng Meng Abstract：With the development of globalization and the increase in international trade,a large amount of domestic goods are exported to the foreign markets, meanwhile,the foreign goods are also poured into China.So,the translation of trademarks is unavoidable In international trade.A successful translation of trademark is crucial to develop international market and make fortune.This thesis makes analysis of trademark translation based on the cultural difference,summarizes the translation principles and translation methods,