ＤＭ数据挖掘2关联规则.pptVIP

数据挖掘理论与应用 哈尔滨工业大学 管理学院 叶强 yeqiang@hit.edu.cn 尿布与啤酒的故事 全球连锁零售巨头沃尔玛公司 ＮＣＲ公司Teradata（数据仓库）事业部，提供数据仓库系统 1、关联规则挖掘 Association rule mining was first proposed by Agrawal, etc. in 1993. The mining of association rules are intended to identify rules of the type, “A customer purchasing item A often also purchases item B”. Usually the association rules are mined under a support and confidence structure, where rules satisfying both the minimum support and minimum confidence were returned as strong association rules to the analyzer. Association Rule Mining 设I={i1,i2,…im}是项的集合，设任务相关的数据D是数据库中事