introduction BUSINESS LETTERS 商务函电 教学课件.ppt

introduction introduction Some letters may contain one or more of the following, which depend on the different situation of each writing requirement: 8 — reference notation 9 — attention line 10 — subject line 11 — enclosure 12 — carbon copy 13 — postscript 1) Letterhead (信头) The letterhead usually includes the essential information about the writer — name, address, cable address, telex number, etc. The writing of the address should be stressed as it is totally different from Chinese order. The number and the street should be put at the beginning while the city and country be put at the end. For example, 中国广东省广州市天河街14号” should be translated into “No.14 Tianhe Street, Guangzhou, Guangdong Province, China”. 2) Date（日期） As for the date, it is usually put one or two lines under the letterhead on the right for the purpose of filing or checking. Simple ways of writing: March 4,2006 March 4th, 2006 4 March, 2006 Avoid using “3/4/06” or “2006.3.4”. 3) Inside Name and Address (封内名称和地址) It will be the same as in the envelope, which shall be the name and address of the receiver. But when some companies use the name of the owner as part of the company name, “Messrs” will be added before the name, for example, “Messrs Bob Michael Trading Co.” 此名称和地址由于写在信内而被称为封内名称地址，目的是为了确保信封与信件的一致性以免装错信封寄错信。封内名称地址的写法与信头写法一致。 此内容放在日期之下，齐左边。如 xxx, China National Chemical Imp. Exp. Corp., Nanning Branch, 65# Qixing road, Nanning, Guangxi, China. 姓名的写法： 1）写给认识的男性，用Mr.加上姓名，如 Mr. John Smith 2)对认识的男性，可用头衔或职称代替Mr.表示尊重，如： Doctor John Smith, Professor Joyce Gwillian 3) 对认识的男性，可以同时写上职称甚至工作单位，如： Mr. John Smith, manager Camera Shop 4) 对数位男性，可用Messrs., 如：Messrs. Thomas Wood and John Smith 5) 写给不知姓名的人，可写其职务或所在机构，如：The manager Oriented Bank 6) 写给未婚女性，用Miss, 接姓名；给已婚女性，用Mrs.； 给不知婚姻状况的女 性，用Ms. 4) Salutation (称呼) Salutation in business letter is different from that in Chinese or ordinary English letters.