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Lesson Three Michael Dell′s Two-Billion-Dollor Dream 现代大学英语电子课件book 3
The story of Michael Dell, CEO of Dell Corp. reads like a business fairy tale. Michael Saul Dell was born on February 23,1965 in Houston, Texas. Michael Dell’s STORY BEGAN IN HIS CHILDHOOD IN Texas where from a very youthful age he was interested in making things work faster and in making money. Dell’s parents encourage him to quit the business and focus on his studies. But Dell felt that he can’t miss the opportunity of a lifetime. Eventually, to his parents horror, Dell left school, Rented a building, Hired some employees, and started a business of assembling and selling computers. As a smart salesman, Dell sold excellent computer to people at a cost far below that of the companies such as IBM, and the word spread about the product even as Dell bid on corporate and governmental contracts in the Austin area. Like most successful entrepreneurs he saw things where other businesspersons were apparently blind. These two tools, the telephone and the internet, continue to be the mainstays of Dell’s “direct marketing” approach. The whole thing hangs on TRUST, of course. And Michael Dell became the youngest CEO of a company ever to earn a ranking on the Fortune 500 and is now the longest-tenured CEO in the computer industry. Michael Dell credited his own success to the fact that he was imbued by his parents with the desire to learn and the drive to work hard. He also told us that start a business because you find something unique that you love to do, you will do it better than anyone else. * * What lesson can we draw from Michael Dell’s story? His success seems to suggest that education is not as important as opportunity. Is it true? If it isn’t, then why did Dell quit school? And if it is, then why does he repeatedly urge young people in the States to learn and work hard as their parents and teachers expect of them? Michael Dell’s dream is to compete with IBM. Do you think it a worthwhile goal in life? What is your is your dream? Will you take somebody like Dell as your
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