Unit 7 Brands And Advertisements 大学英语 教学课件.ppt

Section I Listening and Conversation Part I Leading in Part II Putting in use Part III Further Practice Part IV Aptitude Test and Guidance Part I Leading in Pre-class Work 2. Warming up for the new class: Reading and acting out 1. Pre-class Work Finding out the patterns and expressions used for branding and making advertisements as many as possible. 2. Warming up for the new class Reading and acting out Present your collections Refer to the data bank Present new materials Practice Dialogue 1 Branding is worth a lot and Dialogue 2 TV advertising makes your products widely known. Part II. Putting in use Dividing the students into groups Offering more samples Each group should choose one of the situations and work together to form a dialogue and then act out 3. Acting out and comments  Sample1 SPANISH Courses in School of Foreign Languages, Shenzhou University throughout year. All levels. Business language courses also offered. 4-week summer courses. No accommodation available. RMB ￥1000. Tel: Fax: E-mail: shenzhou@zhu.edu.cn Sample2 Part III Further Practice 1. Practicing and Furthering 2. Listening and Completing 3. Responding 1. Practicing and Furthering 2. Completing 3. Responding Practice Exercise 2 on Page 117 of the Textbook orally . Teacher plays the tape recorder, and ask the students to answer the questions based on what they have heard , the whole class work together The script for the dialogue B: Our last advertisement of toys was very successful, so we’ve decided to create a new one with you. A: Good Morning, sir. What can I do for you? A: Thanks. What do you have in mind this time? B: We’d like to advertise our new milk powder on TV. A: Do you have any specific requirements? B: Yes, we’d like to have some famous faces in it. A: It sounds good. But famous faces mean a large sum of money. B: What’s your proposal then? A: I think some lovely kids could do this job well, too.