Google(传)精选.pptVIP

G o g l e o Can Google keep on increasing ? G o g l e o Structure Introduction SWOT analysis BCG analysis Strategies evaluation and suggestions Conclusion G o g l e o Introduction About Google Market performance Stock performance G o g l e o Market performance 　 2004 2005 2006 2007 2008 2009 2010 Revenue （thousand dollars） 3189223 61385601659398623651000Net profit （thousand dollars） 399119 1465397 3077446 4203720 4226858 6520000 8505000 Net profit ratio 12.5% 23.9% 29.0% 25.3% 19.4% 27.6% 29.0% G o g l e o Market performance Profit pattern Net profit growth decrease No profit on the recent 47 products G o g l e o Stock performance Chart 23 Google Inc stock performance and Comparison with SPX500 and NDX100 since IPO G o g l e o SWOT Analysis Strengths Leader in the search engine market Strong competence to grow Diversified products Product integration Perfect brand image G o g l e o SWOT Analysis Weaknesses Revenue highly depends on ads Decrease of income and net profit growth, reduction of cash flow Hidden defects in Android OS Brain drain G o g l e o SWOT Analysis Opportunities Rapid developments of Internet Wide prospect of mobile ads market G o g l e o SWOT Analysis Threats Fierce competition Alliance of competitors Industry regulation and copyright problem Oversea business barriers G o g l e o BCG Analysis Android - market growth G o g l e o BCG Analysis Android – market share G o g l e o BCG Analysis Search engine - market growth G o g l e o BCG Analysis Search engine - market share G o g l e o BCG Analysis Browser - market growth G o g l e o BCG Analysis Browser - market share G o g l e o BCG Analysis Ads G o g l e o BCG Analysis Social-networking G o g l e o BCG Analysis Applications G o g l e o BCG Analysis Results Name Market Share Market Growth Type Android High High Star Browser Low High ? Ads High High Star Search engine High Low Cash cow