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基于swot分析的青岛农商银行发展战略研究word论文.docx 57页

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基于swot分析的青岛农商银行发展战略研究word论文
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AbstractIn recent years, Qingdao made the economic and social a healthy and sustainable development. and attract a lot of financing institution come to this city, then lead to tough competition. The increasingly opening market and tough competition environment ask a higher requirements to the reform of Qingdao Rural Commercial Bank (QRCB), the local corp bank which has the largest capital and service scope. The study on QRCB’s development strategy has a significant practical meaning for rural financial institution, to help them have an exact positioning after banking reform, adjust to the environment, obtain an better and faster development.In this article ,firstly ,retrospect the correlation theory on enterprise development strategy; Then use SWOT, through the normative analysis, empirical analysis, comparative analysis, analyze QRCB’s, the first prefecture-level rural commercial bank in Shandong province, internal advantage and disadvantage, and external chance and threat. Get a conclusion that to deal with the complex market competition, QRCB must take this strategy: to be the community bank, retail bank. with the goal of to be the best modernization commercial bank with local character. At last, enclose the Strategic development goal, direct at corporate governance structure, the reforming and developing situation, bring a strategy implementation measure, from different aspects, such as: organizational structure, management mode, risk management, business development, business innovation, human resource ,and enterprise culture, building the best corporate governance, strength, system, risk prevention and control, service level, team image, madeQRCB a healthy, sustained,efficient development.Keyword: Rural Commercial BankSWOTDevelopment strategy Strategy research目录摘要............................................................................................................... IAbstract...............................................................................

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