开发新的个人金融产品——一些市场研究作用的证据[文献翻译].docVIP

外文题目：Developing New Personal Financial Products Some Evidence of the Role of Market Research 出 处：Heather Davison, Trevor Watkins, Mike Wright, (1989) Developing New Personal Financial Products – Some Evidence of the Role of Market Research, International Journal of Bank Marketing, Vol. 7 Iss: 1, pp.8 - 15 作 者：Heather Davison, Trevor Watkins and Mike Wright 原 文： Developing New Personal Financial Products – Some Evidence of the Role of Market Research Introduction The UK personal financial services sector currently faces dynamic environmental conditions. Changes in the regulatory framework (the Building Societies Act 1986, the Financial Services Act 1986, the Social Security Act 1986), the rapid growth of IT applications and the growing internationalisation of the industry are all serving to increase competitive pressure. These developments are breaking down the traditionally well-defined barriers between types of institution as they see it necessary to offer a greater range of products. For example, the building societies for many years supplied only mortgages protected by price cartel. The situation has now changed and mortgage provision is only one of a number of areas in which societies face price and other forms of competition from banks, insurance companies and specialist suppliers (Wright, et al., 1986). The majority of personal financial service organisations are having to offer a wide range of products in housing finance, insurance and pensions, investments, consumer credit, savings and deposits and payment transactions (Watkins and Wright, 1986; Carter, et al., 1986). Low barriers to entering a new market have fuelled this spread of products. Methodology A two-stage approach to data collection was adopted.The first stage was conducted during the latter part of1986 and involved 20 personal interviews withmarketing and marketing research executives fromfinancial institutions (banks,