中国游客对泰国旅游业影响的研究.doc

中国游客对泰国旅游业影响的研究 摘 要 随着中国经济的迅速发展，中国人民对于旅游的热情水涨船高。而泰国作为一个旅游业发达的国家，其良好的服务和优美的景色更是吸引了众多中国游客前去游览。本文主旨在于研究中国游客对泰国旅游业发展的影响。具体分析四个问题：一是分析泰国的旅游业现状及其增长状况；二是分析中国游客对泰国经济发展的影响因素；三是研究中国出境游客的行为；四是运用自我诊断方法（SWOT 4P与服务营销策略7Ps分析法）来分析泰国旅游业进入东盟经济共同体（AEC）之后的竞争力地位，该部分着重分析泰国旅游市场的优势、劣势、及所面临的机遇和挑战。这篇论文采取理论回顾和实证分析相结合的方法，首先综述性的回顾和整理学术界有关旅游经济研究的相关理论。然后将旅游经济的一般理论运用到泰国旅游经济这个特定对象中，构造反映泰国旅游经济结构的指标体系。采用TC和RCA指数来研究泰国旅游市场的竞争力。本文的研究目的与现实意义在于进一步加强泰国旅游企业与服务贸易的竞争力，扩大泰国旅游业的国际市场份额，促进泰国旅游经济的发展。 关键词：中国游客 泰国旅游业 影响 Abstract With the rapid development of Chinese economy, the Chinese people's enthusiasm for tourism increase. The Thai tourism industry as a developed country, and its good service and beautiful scenery is attracting a large number of Chinese tourists to go sightseeing. Purpose of this paper is to study the impact of tourism development of Chinese tourists in Thailand. Specific analysis of four issues: First, the status quo analysis of the tourism situation in Thailand and its growth; the second is to analyze the factors of Chinese tourists to Thailand's economic development; third is to study the behavior of Chinese outbound tourists; four is the use of self-diagnosis method (SWOT 4P 7Ps and service marketing strategy analysis) to analyze the competitive position of Thailand's tourism industry into the ASEAN Economic Community (AEC) after the section focuses on the advantages of the Thai tourism market, weaknesses, and opportunities and challenges. This paper take the theoretical review and empirical analysis method, the first review of the review and organize the academic theory tourism economy-related research. The general theory is then applied to the tourism economy of Thailand tourism economy this particular object, construct the index system to reflect the economic structure of Thailand tourism. To study the competitiveness of the Thai tourism market using TC and RCA index. The purpose of this study and practical significance to further enhance the competitiveness of Thai tourism enterpris