剑桥大学：2015年英国互联网金融行业研究报告THE2015UKALTERNATIVEFINANCEINDUSTRYREPORT教学幻灯片讲义.pptxVIP

PUSHING BOUNDARIESTHE 2015 UK ALTERNATIVE FINANCE INDUSTRY REPORTFebruary 2016Bryan Zhang, Peter Baeck, Tania Ziegler, Jonathan Bone and Kieran GarveyCONTENTSForewords Introduction0410About this study12The Size and Growth of the UK Online Alternative Finance Market13Market Size and Growth by Alternative Financing Models14Increasing Share of the Market for Business Funding19Market Trends in Alternative Finance22Expanding Base of Funders and Fundraisers23Market Entrants and Partnership strategies25Seeking Growth Through Awareness, Increased Marketing and Forging Partnerships2627Institutionalisat