工技大-商务英语-写作指导.pptVIP

Report Writing USEFUL PATTERNS FOR REPORT WRITING? The following patterns and phrases are useful when writing reports? ● Introduction This report aims / sets out to … The aim of this report is to …? ● Findings It was found that …? ● Conclusions It was decided / agreed / felt that …? ● Recommendations It is suggested that … Report Writing Draft a proposal report according to the following information: 1?此报告就是否购买凯乐格公司（Kellogg Company）股票 提出 个人建议供有关人员进行投资决策时参考； 2?凯乐格公司是一家从事食品生意在国内市场居领先地位的跨公 司，现在在开发新产品以满足各种不同的营养需求和不同的 人爱好； ? 3 该公司现拥有42%的市场份额，并仍在通过广告攻势扩大市场份额； Report Writing 4?尽管公司仍以谷类食物为主，但正谨慎地实施着产品多样化的计 划，包括冷冻食品； ? 5?2003年公司的销售额增长了约16%，达45亿美元，而上一年则为 37.8亿美元，这已是连续36年的销售增长。利润增长了约14% 达到3.48亿美元，而前一年为2.89亿美元； ? 6?由此可见，公司的财政状况是非常好的，销售额和利润均多年连 续增长；购买该公司的股票将是十分明智的投资决策。? Report Writing Report on Investment in Kellogg ? Introduction The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations. REFERENCE REPORT Findings Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods. Report Writing In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year. Report Writing Conclusions an