Public Speaking An Audience-Centered Approach – 7th edition文档.ppt

Adapting Ideas to Peopleand People to Ideas Persuading the neutral audience. Capture their attention early. Stress commonly shared beliefs. Relate topic to them, their friends, families and loved ones. Be realistic with the response you want. * Adapting Ideas to Peopleand People to Ideas Persuading the unreceptive audience. Wait before telling them your purpose. Start with noting areas of agreement. Set realistic goals. Acknowledge how they might oppose you. Clearly tell them any experiences you have. * Adapting Ideas to Peopleand People to Ideas Persuading the unreceptive audience. Consider understanding (not advocacy) as your goal. Summarize common misconceptions people have. State why misconceptions may seem reasonable. Dismiss misconceptions, and provide evidence to support your point. State accurate information you want them to remember. * Strategies for Organizing Persuasive Messages State your strongest arguments first. Do not bury key arguments in the middle. Save action calls for the end. Consider presenting both sides of an issue. State and refute counterarguments. * Strategies for Organizing Persuasive Messages Organizational Patterns Problem – Solution. Refutation. Cause and Effect. Motivated Sequence. Attention. Need. Satisfaction. Visualization. Action. * * How to DevelopYour Persuasive Speech Proposition of Value Reggae music is better than Rock music Reggae music communicates a message of equality for all people. Reggae music and its rhythms evoke a positive, uplifting mood. Reggae music draws upon a variety of cultural and ethnic traditions. * How to DevelopYour Persuasive Speech Proposition of Policy Our college should abolish academic tenure Academic tenure is outdated. Academic tenure is abused. Academic tenure contributes to ineffective education. * Putting Persuasive Principlesinto Practice Learn about listeners’ attitudes, beliefs & values. Create messages that he