管理经济学（英文）Ch01ManagersandEconomics教学教材演示幻灯片.pptVIP

Chapter 1: Managers and Economics;Two Perspectives of Economics;Important Definitions;Important Definitions;Microeconomic Influences on Managers;Major Types of Markets;Characteristics of Markets;Perfect Competition;Perfect Competition: Assumption 1;Perfect Competition: Assumption 2;Monopolistic Competition;Oligopoly;Goal of Profit Maximization;Managerial Rule of Thumb: Microeconomic Influenceson Managers;Macroeconomic Influences on Managers;How Economists Use the Circular Flow Model;Gross DomesticProduct (GDP);Factors Affecting Macro Spending Behavior;Policies;Managerial Rule of Thumb: Mac