管理经济学（英文）Ch08MarketStructureMonopolyandMonopolisticCompetition教学教材演示幻灯片.pptVIP

Chapter 8 Market Structure: Monopoly and Monopolistic Competition;Market Power;Monopoly Model with Positive Economic Profit;Monopoly Model with Positive Economic Profit;Monopoly Model;Comparing Monopoly and Perfect Competition;Comparing Monopoly and Perfect Competition ;Barriers to Entry;Economies of Scale and Mergers;Barriers Createdby Government;Consumer Switching Costs ;Managers can Use lock-in as a competitive strategy Be prepared to offer customers concessions and attractive terms Sell to influential buyers and attract buyers with high switching costs Increase customer commitment and