[管理学]影响大学生购买笔记本电脑的因素-英语调研.pptVIP

LOGO * The affecting factors of students buying laptops 1）、College student ? s sex and major 2）、 College student ? s purchasing behavior 4）、 College students ? overall evaluation to their own laptop 5）、 College student ? s buying intention and cause-analysis Questionnaire design and forecast ⑤ 3）、 College student ? s satisfaction of laptop ? s correlated attribute and after-sale service ⑥ The major research objects are the students of Ningbo Institute of Technology, Zhejiang University who possessed laptop, Male-to-Female ration is nearly 1:1, meanwhile we always research the different majors of college students. sample technique and tween 100% 14% 21 管理学 86% 14% 21 经济学 72% 10.7% 16 法学 61.3% 47.3% 71 工科 14% 14% 21 文科 学科类别 46% 69 女 54% 81 男 累积频率 频率 频数 性别 The distribution of sample In the research of sample extraction process, boy students account for 54%，girl students account for 46%。The school ? s male-to-female ration is about 6：4. According to the different majors, we classified respondents into 5 categories: arts, engineering, law, economics and management. In the investigation, arts accounted for 14.0% of the total research, engineering accounted for 47.33%, law, economics, management, accounting for 10.67%, 14.0%, 14.0% respectively. Engineering accounted for nearly half of the total number and the number of the remaining subjects is just the same. In the survey, half of the students choose to buy during the summer and winter vacations. As we have learned, they thought that buying during the summer and winter vacations can have more preference, have enough time as well as accompanied with people who understand the computer and can provide advice. Except during summer and winter vacations, buying in the opening term and golden week accoun8ted for 15.33%. On weekends and ordinary time, considering that time is tight and with little concession, so the number to select during this period is fewer, accounting for 6.67%, 12.67% respectively. When students pur