【管理课件】BU STRATEGIC PLAN BASICS（英文）.ppt

BU Strategic Plan Basics DESCRIPTION OF MATERIALS WHAT IS A BU STRATEGY? RATIONALE FOR PROPOSED DEFINITION COMMON ELEMENTS OF REAL-LIFE STRATEGIES BU STRATEGY REVIEW INTERACTIONS BU STRATEGIC PLAN DEVELOPMENT INDUSTRY DYNAMICS AND IMPLICATIONS SEGMENT ANALYSIS STRUCTURE-CONDUCT-PERFORMANCE (SCP) MODEL SWOT ANALYSIS SCP APPLIED TO LEXMARK RESULTING OPPORTUNITIES AND RISKS FOR LEXMARK COMPETITIVE ASSESSMENT CAPABILITY PLATFORM: ASSESSMENT OF SOURCES OF COMPETITIVE ADVANTAGE (1/2) CAPABILITY PLATFORM: ASSESSMENT OF SOURCES OF COMPETITIVE ADVANTAGE BY SEGMENT (2/2) COMPETITOR CAPABILITY COMPARISON CAPABILITY PLATFORM APPLIED TO LEXMARK COMPETITOR CAPABILITY COMPARISON APPLIED TO LEXMARK BENCHMARK PERFORMANCE AGAINST RELEVANT INDUSTRY KPIs BENCHMARKING APPLIED TO LEXMARK INTERNAL ASSESSMENT SEGMENT ANALYSIS SEGMENT ANALYSIS APPLIED TO LEXMARK TREND ANALYSIS – RETURN ON CAPITAL EMPLOYED (ROCE) TREND ANALYSIS – CASH INTANGIBLE ASSET CHECKLIST INTANGIBLE ASSET ASSESSMENT APPLIED TO LEXMARK STRATEGY ARTICULATION WHERE TO COMPETE? WHERE TO COMPETE? VALUE PROPOSITION LEXMARKS VALUE PROPOSITION FOR LASER PRINTERS TAILOR VALUE PROPOSITION TO VARIOUS CUSTOMER SEGMENTS Flash memory allowing instantaneous printing and updating of forms in multiple locations Duplex printing – ability to print on both sides of paper Paper trays to handle three or more sizes of paper and forms Technical service support to help with systems design and product problems BUSINESS MODEL LEXMARK LINKED VALUE PROPOSITION TO CHANGES IN BUSINESS SYSTEM STRATEGIC INITIATIVES STRATEGIC INITIATIVES: SOURCES OF VALUE STRATEGIC INITIATIVES: VALUE QUANTIFICATION STRATEGIC INITIATIVES: RESOURCING REQUIREMENTS FINANCIAL PROJECTIONS FINANCIAL PROJECTIONS (1/4) FINANCIAL PROJECTIONS (2/4) FINANCIAL PROJECTIONS (3/4) FINANCIAL PROJECTIONS (4/4) RISK/CONTINGENCIES AND STRATEGIC ALTERNATIVES DEFINITION OF RISKS 稇屆悕腑熌饡饇鶴檍箙壁扷卝兺傸觺晌窈岣継妳哾紏縉蹐灣优帊猶嵾舸贌聁晶躸坢焷粍呉恎琡胔虵柁舩侩亪哺瀳菤溤悢敿澡柾幙燊仗胟慏襶巢嫱聈阠嘟綑屮鮤霨牖哃丵薮砐鉵唠胑歨筊熂構尥珫頺箉鎈蘳蟿鹳梅扱棟珦壖樌謫欈抶錂鞆峞峧哌殙