奥迪汽车-Q7产品培训课件.pptVIP

* A long time ago, customers only wanted to buy a VW Beetle. In the mid 80ies: Only 9 segments in the car market Nowadays: A totally different situation: Car market is becoming more dynamic and competitive Consequence: Market is fragmenting * Segment development from 1985 to 1992: Increased from 9 to 16 segments * Further segment development: Increased to 24 segments in 1997 New, small segments developed Amongst which was the SUV-segment * Segment development from 1985 to 2001: Increased from 9 to 33 segments Also: Increasement of the SUV-segment Prognosis up to 2005 Tendency increases Up