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商务精英挑战赛vancl
案例分析 by solar Vancl 凡客诚品案例分析 By SOLAR Analysis of Electronic Commerce 40% 60% During 2011 3rd quarter ,the trading of Electronic Commercial market total to 197.5 billion yuan ,and the clothing trading part accounts for 40% , 79 billion yuan. Clothing E-commerce 2011 10 B 08-09-10 5 financing 200 m 1 B 2010 300% RMB 10 million per day 2009 28.4% No.1 07-10-18 VANCL is on 2012 IPO Development of vancl Problems with returning 2 Vague brand position 3 Overextending 4 Too many advertisements 5 Lacking of product attractiveness 1 Weakness 1. Lacking of product attractiveness Even No Model !!! 2. Problems with returning 3. Vague brand position What is vancl？ Youth culture?? 4. Overextending 5. Too many advertisements 1 Billion ！！！ solutions Strenghten CC Improve CE Problems with returning 2 Vague brand position 3 Overextending 4 Too many advertisements 5 Lacking of product attractiveness 1 1. Improve Consumer Experience To perfect the pages , especially of the products. 案例分析 by solar Vancl 凡客诚品案例分析 By SOLAR
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