第5章-弹性及其应用.pptxVIP

5 N.格里高利.曼昆 著 经济学原理第7版弹性及其应用? 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.本章我们将探索这些问题的答案：什么是弹性？弹性能帮助我们理解什么问题？什么是需求价格弹性？它与需求曲线有什么联系？它与收益与支出又有什么联系？什么是供给价格弹性？它与供给曲线有什么联系？ 什么是需求收入弹性与需求的交叉价格弹性？*? 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.0一个情境分析你的工作是为本地企业制作网站，制作一个网站收费200美元。目前你每个月能卖出12个网站。你的成本在不断上升（包括你的时间的机会成本），因此你考虑把价格升到250美元。需求定理告诉我们：如果提高价格，你将不能卖出原来这么多的网站。你将少卖出多少网站？你的收益将会减少还是增加？减少或增加多少？*? 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.弹性0基本想法： 弹性衡量一种变量对另一种变量的反应程度。一种弹性衡量如果你提高价格，对你网站的需求会下降多少?定义: 弹性是衡量需求量或供给量对其某种决定因素的反应程度的指标。*? 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.需求量变动百分比需求价格弹性=价格变动百分比需求价格弹性0需求价格弹性：衡量一种物品需求量对其价格变动反应程度的指标。简单的说，它衡量卖者需求的价格敏感程度。*? 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.PP2P115%需求量变动百分比需求价格弹性= 1.5=10%价格变动百分比DQ1Q2Q需求价格弹性0例如：P 上升 10%需求价格弹性等于Q 下降15%*? 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license d