Retailing and Wholesaling参考.pptVIP

Wholesaling Merchant wholesalers is the largest group of wholesalers and include: Full-service wholesalers who provide a full set of services Limited service wholesalers who provide few services and specialized functions Types of Wholesalers * * * Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save money. They include: Wal-Mart and Supermarkets. Limited service retailers provide more sales assistance because they carry more shopping goods about which customers need more information. Examples include Sears and JC Penney. Full-serv