RETAIL MANAGEMENT Site Selection参考.pptVIP

* * * Figure 10-7: Location/Site Evaluation Checklist Pedestrian Traffic The most crucial measures of a location/site’s value are the number and type of people passing by. Proper pedestrian traffic count should include: age and gender (exclude very young children) count by time of day pedestrian interviews spot analysis of shopping trips Vehicular Traffic Important for convenience stores outlets in regional shopping centers car washes suburban areas with limited pedestrian traffic Parking Considerations Number and quality of spots Distance of spots from stores Availability of employee parkin