(精选)商务英语阅读Unit 14 Business Ethics and Corporate课件.ppt

UNIT 14 Business Ethics and Corporate Social Responsibility CONTENTS TEACHING AIMS After studying this unit, you are required to: Have a general idea of business ethics and corporate social responsibility. Understand the importance of maintaining corporate responsibility commitment in biz. Getting aware of the commercial corruptions nowadays in the biz world and the possible ways to avoid them. 4. Master the new words and expressions. Text A The Corporate Responsibility Commitment TEXT A Reading Comprehension Decide whether the following statements are true(T) or false(F) according to the passage. 1.The fact that corporate social responsibility both attracts and daunts businesses of every size is quite incredible. ( ) 2. With general guidelines emerging from the Global Reporting Initiative, companies are required to follow the strict rules for corporate responsibility programs. （ ） 3. A long-term commitment should be taken into consideration when the corporate responsibility policy is being formulated. ( ) F F T TEXT A Reading Comprehension 4. Unlike charities, businesses are reluctant to expose the commercial advantages that could be delivered by a strong corporate responsibility program. ( ) 5. Pitney Bowes’s successful involvement with the National Literacy Trust also serves as a long-term beneficial strategy for the company. ( ) F T TEXT A Notes B2B: Business-to-Business describes commerce transactions between businesses. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). CRM: Customer Relationship Management, it involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has,