加拿大版本市场学第三章.pptVIP

The Canadian family. The structure of the Canadian family is changing to include households with single parents, unrelated persons and blended families - two families from previous marriages that merge. Population shifts. The Canadian population, since the mid 70s has shifted from rural to urban population, with people moving into central metropolitan areas. The top 27 CMA’s in Canada account for 64 per cent of the population. ? Ethnic diversity. Another trend is multicultural marketing which are combinations of the marketing mix that reflect unique attitudes, ancestry, communication p