商务沟通材料第二章.pptVIP

Lecturer: Sam Wang sunwahschoolsam@163.com Business Communications Models and Forms of Communication Outline What is Communication? Information data Communication Models Feedback noise Forms of Communication Oral, written non-verbal Barriers to Communication Socio-cultural, psychological, organizational Overcoming reducing barriers Learning Objectives After studying the material presented in this chapter, you should be able to: describe the models of communication differentiate between information data use feedback effectively identify different forms of communication recognize barriers to communication describe ways to overcome them. What is Communication? Communication is the process of transmitting information from one person to another (Weick Browning, 1986) Communication is the process of sending and receiving messages. Communication is a dynamic, multi-channeled process, which covers internal as well as external communication in a given organization. Basic Communication Principles Communication is a process Communication is contextual Communication is continuous Communication coordinates our relationship Communication is symbolic Communication is culturally linked What is Effective Communication? Effective Communication means that information is received as intended meaning at the end is same as at the beginning Understand each other Stimulate others to take action Encourage others to think in new ways data are the “raw” information is the “cooked” Information Data with meaning (case 2 page25) Useful information is: accurate reliable valid timely information arrives when needed complete complete enough, subject to bounded rationality relevant context dependent. You are driving in your car and realize you are lost. You spot a man walking down the road, pull up beside him and ask, Excuse me, can you help me? I dont know where I am. He replies, You are in a car parked approximately two metres off the centre-line of the road and facing west. You a