Advertisements广告英语讲解材料.ppt

Unit 5 Advertisements ;advertise[?dv?ta?z] advertising advertisement [?dv??t?zm?nt; -t?s-];Types of Advertisements广告种类 ;Visual Attraction ;Poster Advertisement 海报广告;;;Billboard Advertisement;Show Window Advertisement;Neon Sign Advertisement;TV Advertisement;1.An Art School 2.A Scandal 3.A Controversial Event;Pre-Raphaelite Brotherhood 拉斐尔前派 ;The Awakening Conscience William Holman Hunt;Proserpine《帕尔赛福涅》 by Dante Gabriel Rossetti;; ; ; ;John Everett Malais， (1829-1896)was an English painter and illustrator who was one of the founders of the Pre-Raphaelite Brotherhood（拉斐尔前派兄弟会）.;Ophelia by Sir John Everett Millais ;; Blind Girl;A Scandal;画中小朋友是米莱斯5岁的外孙（William Milbourne James），参加一战成为海军上将，二战曾担任总司令），利华兄弟公司（Unilever前身）购买用于肥皂促销，这种将艺术作品用于商品广告的做法在当时饱受艺术评论家的攻击。;Language Attraction 文字诱惑篇; Advertising is legalized lying. ;Advertising Slogan;Impossible made possible． 使不可能变为可能。（佳能打印机）Take time to indulge． 尽情享受吧！（雀巢冰激凌） The choice of a new generation. 新一代的选择。（百事可乐)?Make yourself heard(Ericcson) 理解就是沟通（爱立信）A diamond lasts forever(De.Bierres) 钻石恒久远，一颗永流传（第比尔斯） ;Created by a German advertising agency(广告代理商）Heye Partner in 2003, this slogan has been translated into many different languages. ;Stylistic Features of English Advertisements 英文广告的文体特点;1. Coinage or Misspelling;2. Adjectives;3. Abbreviations and Componds;4. Simple Sentences;Elliptical Clauses 省略句;5.Imperative Sentences;6. Use Figures of Speech ;;Homework(p.104);;2.A room for 5 toes.;3.Soft 100% cotton--the natural choice for comfort.;4.Love in your heart---peace in your mind---lifeguard in your home.;Poetry in motion dancing close to me. （Toyota丰田汽车）;Take Toshiba, take the world.（东芝电子） ; ;Obey your thirst． (Sprite);We lead． Others copy．(理光复印机）;Intel Pentium: Intel Inside. ;Raid: mosquito bye bye bye. （雷达牌驱虫剂） ;要想皮肤好，早晚用大宝（大宝护肤）;Hard Sale 硬营销 以传递信息为侧重点，主要通??介绍有关商品的优点特性，以理服人，促进消费。 语言准确清晰、朴实客观，语气平稳冷静，循循善诱。 在文体风格上接近于具有信息功能的新闻体和科技体 ;Soft Sale 软营销 以情动人，在商品与消费者之间建立感情联系，激发购买的冲动。 语言较华丽雅致，色彩丰富，形象生动，语气