lv英文介绍研究报告.pptVIP

陆映彤 王永芳 张晓红 杨雪颖 Framers : Louis Vuitton, sometimes shortened to LV, a French luxury fashion and leather goods brand. All of its products exhibit the eponymous LV initials. Louis Vuitton has no discount-sales or duty –free stores. LV is also one of the oldest fashion houses in the world, started in 1854. It sells its products strictly only through its retail stores, small boutiques in high-end department stores. Internationally renowned and highly regarded for name recognition in the fashion world, as a result, LV has become one of the most counterfeited luxury brands in the world. 路易·威登 ，有时缩写为LV， 是法国一个高级时装和皮革制品牌，它的 所有产品都标记了路易·威登的首字母（LV）。同时，路易·威登从不打折销售，也没有免税的店面。路易·威登还是世界上历史最悠久的时装公司，1854年创办该公司。路易·威登只通过自己的零售店，高档百货公司中的小型精品店以及网络进行销售。由于路易·威登在国际上享有盛誉，它也成为目前奢侈品行业被仿造最多得品牌之一。 According to a Millward Brown 2010 study, Louis Vuitton is the worlds 29th most valuable brand, right after Wells Fargo and before Gillette . The brand itself is estimated to be worth USD 19.781 billion. In addition to luggage, leather goods and fashion, the newness and change of the century-old steps into the LV also in other areas of fashion. In 1998, invited to fashion a large urchin Marc Jacobs at the helm, this ship is to continue to lead the pre-flight. Lvs products are wine and spirits, fashion and leather goods, perfumes and cosmetics, selective retail goods, are the world-famous commodity.