开源节流开创百货零售业效益年（Cut create retail profit year）.docVIP

开源节流开创百货零售业效益年（Cut create retail profit year） Lets make an account: Category, audience, security risk, cost budget, manpower input remark Single promotion pull type decentralized (maintenance difficult) larger, 2 - 3%, full and short-term strengthening Shopping card sales concentrated (maintenance), basically no more than 1% (10000 or more) professional, long-term routine maintenance It is not difficult to see from the above promotion, led to the basic tradesmen to achieve, the cost is relatively high and the need to gradually strengthen the promotion, but the shopping card sales to salesmen, focusing on daily maintenance and small investment. Shopping card sales with the increasing proportion of sales will occupy more companies to upgrade the brand brand influence, but the proportion of sales promotion and is engaged in the work of the professional staff, planning for a long time, and the growth and development is closely related to the company requirements. At present, the wholesale sales problems mainly focus on: upstream big brand agents (annual sales scale of 2 million yuan or more), the number and size of channel networks, team building and management level. Thinking: specialized departments (group buying, alliance business development, daily administrative relationship maintenance, etc.), staffing, planning, assessment, functional upgrading, preferential margin and so on; Affiliate marketing From EMKT. Com. Cn, not only size, but also loyalty The team members are not only our old customers, is our mobile billboard, according to a statistics: general business at least a year to lose 20% of the old customers, and a new customer for the cost is 6 times to retain old customers. From this point of view, we should not only enlarge the number and scale of the existing member team, but also devote more efforts to the loyalty of the members. How to maintain the consumer loyalty of the member team? In fact, not only the interests of the angle (more discount commodity)