通路冲突主要的产品提供者与其通路之间的竞争.pptVIP

Chapter 6 Company-Centric B2B and E-Procurement General Motors’ B2B Initiatives The Problem Because the automotive industry is very competitive, GM is always looking for ways to improve its effectiveness GM expects to custom-build the majority of its cars by 2005 The company hopes to use the system to save billions of dollars by reducing its inventory of finished cars (why inventory??) General Motors’ B2B Initiatives (cont.) GM sells custom-designed cars online through its dealers’ sites avoiding channel conflict 通路衝突：主要的產品提供者與其通路之間的競爭 This collaboration requires sharing information with d