浙江理工大学科技与艺术学院4.pptVIP

Chapters 9 - 10 Corporate Level Strategy Goals of Corporate Strategy Moves to enter new businesses Boosting combined performance of the businesses Capturing synergies and turning them into competitive advantages Establishing investment priorities and steering resources into business units 4 Corporate Level Strategies 1) Vertical Integration 2) Strategic Outsourcing 3) Horizontal Integration 4) Diversification – two or more different businesses with distinct operations 1) Vertical Integration Forward or backwards Full integration Taper integration Benefits Build barriers to entry Facilitates