房地产企业战略成本管理研究【毕业论文 任务书 文献综述 开题报告】_精品.doc

房地产企业战略成本管理研究【毕业论文+任务书+文献综述+开题报告】 Abstract:The competition of real estate policy reform will become increasing fierce, and the pressure of survival and development make the real estate enterprises realize the importance of cost management. The strategic cost management begins to draw more attention under this actual environment. This paper takes a real estate enterprise as the research subject to analyze its current cost situation and put forward the idea of constructing a strategic cost management model that is beneficial to the cost improvement. The article is mainly divided into two parts: in the first part, the characteristics of strategic management, analytical approach and analysis mode will be introduced; in the second part, the actual condition of the application of strategic management in real estate enterprise Vance in this case is analyzed by using four analytical approaches, namely, strategic objectivity, strategic orientation, value chain analysis, and cost cause analysis. The author attempts to apply the concept and analytical approaches of strategic cost management to the cost management practice of real estate enterprise, so as to enable the enterprise management adapts to the environment and bring the effect of strategic cost management into full play. Key Words:Real estate enterprise; Strategic cost management; Strategic management analytical approaches 目录 一、战略成本管理的基本理论 1 (一)战略成本管理的定义 1 (二)战略成本管理特点 1 (三)战略成本管理的分析工具 2 (四)战略成本管理分析模式 2 二、万科战略成本管理的前提??战略目标的制定 3 (一)企业基本情况 3 (二)房地产企业的环境 4 (三)战略目标的制定 5 三、万科战略成本管理的起点??战略定位 5 (一)SWOT分析 5 (二)战略定位 6 四、万科战略成本管理的焦点??价值链分析 7 (一)采购环节价值链成本管理 7 (二)销售环节价值链成本管理 7 五、万科战略成本管理的重点??成本动因分析 8 (一)结构性成本动因 8 (二)执行性成本动因 9 六、房地产企业推行战略成本管理的建议 10 (一)全面导入战略成本管理的理念 10 (二)引进先进的信息技术 10 (三)完善企业会计信息系统 10 参考文献 11 致谢 13 作为一个消费市场,房地产经历了从兴起到快速发展,到市场泡沫,最后回归理性的过程。市场竞争环境复杂多变,房地产行业的制度开始完善,消费者也日趋理性和成熟,从而导致开发商之间的竞争也变得更加激烈,所以越来越多的房