毕业论文--浅析商品包装设计对消费者消费心理的影响推荐.doc

PAGE 0 毕业论文（设计） 浅析商品包装设计对消费者消费心理的影响  浅析商品包装设计对消费者消费心理的影响 经济管理系会计电算化专业 摘要：包装的主要功能是保护商品，其次是美化商品和传达相关信息。随着人们生活水品日益提高，人们不再只满足于生活上的温饱，对于商品也是越来越挑剔，包括注重商品的外包装。好的包装设计除了要解决设计中的节本原则外，还要着重研究消费心理，符合消费者心理需求，才能使该产品从同类商品中脱颖而出，达到预期的效果。 关键词：商品 包装设计 消费心理 浅析商品包装设计对消费者消费心理的影响 Abstract: the main function of packaging is to protect the goods, the second is to beautify the goods and communicate relevant information. As people life water product is increasing day by day, people no longer only satisfies in the life the food and clothing, is more and more captious also for goods, including pay attention to the outer package of goods. Good packaging design in addition to solve the design principle of overall-control pests.all outside, and focused on the research of consumption psychology, accord with the consumer psychological needs, to make this product from similar products to the fore, achieve the desired effect. Keywords:commodity packaging design consumptionpsychology 目 录 TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc309201139" 前言 PAGEREF _Toc309201139 \h 4 HYPERLINK \l "_Toc309201140" 一、包装和消费者心理的含义 PAGEREF _Toc309201140 \h 4 HYPERLINK \l "_Toc309201141" （一）包装的含义 PAGEREF _Toc309201141 \h 4 HYPERLINK \l "_Toc309201142" （二）消费者心理的含义 PAGEREF _Toc309201142 \h 4 HYPERLINK \l "_Toc309201143" 二、包装的作用 PAGEREF _Toc309201143 \h 4 HYPERLINK \l "_Toc309201144" （一）识别功能 PAGEREF _Toc309201144 \h 5 HYPERLINK \l "_Toc309201145" （二）便利功能 PAGEREF _Toc309201145 \h 5 HYPERLINK \l "_Toc309201146" （三）美化功能 PAGEREF _Toc309201146 \h 5 HYPERLINK \l "_Toc309201147" （四）联想功能 PAGEREF _Toc309201147 \h 5 HYPERLINK \l "_Toc309201148" （五）体现价值的功能 PAGEREF _Toc309201148 \h 6 HYPERLINK \l "_Toc309201149" 三、商品包装对消费者心理的影响 PAGEREF _Toc309201149 \h 6 HYPERLINK \l "_Toc309201150" （一）对少年、儿童心理的影响 PAGEREF _Toc309201150 \h 6 HYPERLINK \l "_Toc309201151" （二）对青年消费者心理的影响 PAGEREF _Toc309201151 \h 6 HYPERLINK \l "_Toc309201152" （三）对老年消费者心理的影响 PAGEREF _Toc309201152 \h 6 HYPERLINK \l "_Toc309201153" （四）对女性消费者心